Positioning – How To Create A Reputation
Positioning – Creating a category in the mind in which you can be first. It’s better to be first in the mind of your customer than to have a better product. When you’re the first one in the category, people perceive you as the leader. Positioning Yourself – Look out into the market you’re in, and position yourself and your business in a way that makes you the original solution to a problem or need.
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